More like FAKE MIX
11 May 2011Oh, no! Mark L. Schiller, president of the Duncan Hines grocery division:
“When we talk to people who bake with mixes, they consider themselves every bit the scratch baker as someone who doesn’t use a mix,” Mr. Schiller said. “We have hundreds and hundreds of professional bakers and professional bakeries that use Duncan Hines.”
This casts the $2.50 bakery cupcake in a new light, I reckon.
I love to bake, and the funny thing about a cake mix is how little time it really does save — maybe five to ten minutes of measuring and stirring. Maybe. This weekend I found a wealth of spring-themed Funfetti cake mix and frosting on sale at my favorite Jewel, so I bought enough to bring cupcakes for my about fifty coworkers. By far the most laborious part is scooping batter into cupcake cups, baking them, cooling them, then frosting, and I even used a pastry bag to speed up the frosting. My wee oven can only handle about 12 cupcakes at a time.
But I think Mr. Schiller is wrong — people who bake mixes are NOT “scratch bakers” any more than people who can heat up a frozen skillet meal are home cooks. It’s a different game altogether.
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