Excedrin and the great rebranding hoopla
by CarolineFirst a disclaimer: I love Excedrin, rely on it frequently to kill my headaches dead, and recommend it to people.
That said, a few months ago I started to notice something. Extra Strength Excedrin was on sale two for one while my favorite Excedrin Migraine wasn’t, and I thought, you know, if they’re close enough I can buy Extra Strength. Let’s compare some of the Excedrin family of products:
I’m sure other pain reliever brands do the same thing, but for Excedrin it’s particularly funny since their model includes three separate ingredients: the acetaminophen, aspirin, and caffeine in a particular combination.
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