Chicago’s and the infinite value of free
23 Sep 2009My beloved and only grandfather died in 2005 at age 87, and daily events remind me of him because he had such characteristic personality traits. One of the most prominent of these was his unending quest for very cheap or, better yet, free stuff of all stripes. In fact, my dinner plans yesterday combined some of my grandfather’s very favorite ideas: A free buffet.
Chicago’s Pizza is a bite-sized chain with a handful of locations in the city. Their menu sprawls and, well, overextends itself — but the prices are pretty reasonable and I like the range of food they offer. Surprisingly few places offer a ready-to-order salad without meat or a viable sandwich option without meat, both of which Chicago’s offers. They are also fast and open until 5 a.m., the nearest location is a block or two from my office, and I can’t think of a time when they screwed up an order.
Their online ordering system offers me frequent coupons, and I get the impression the manager spends a lot of time working on the customer experience — most recently by planning a big “Customer Appreciation Day” and advertising it by fliers distributed with orders or on neighborhood cars. Instead of something chintzy*, Chicago’s touted a free buffet of salad, pizza, and pasta, and of course word spread fast among my twentysomething colleagues. (Sadly, Nathan, both the cheapest AND the most fond of Chicago’s, is out of the country right now.)
We went over and got on the list for about a forty-minute wait to be seated, and once we got inside, the buffet was perfect: Interesting, diverse food choices, generous amounts of everything, a good-looking tossed salad and giant spread of fresh fruit, and individual-sized variety cheesecakes. We ordered sodas and they were free too.
Service was great, food was great, and the whole thing was somehow free? Yes, I feel appreciated.
* Have you seen Edible Arrangements’ “Customer Appreciation” gimmick? If you SPEND $50 they give you six chocolate-covered strawberries, which they claim is a $15 value. Get real, on all counts.
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